Unless you’ve been living under a rock, you’ve seen Donnie Hoyle’s brilliant Photoshop tutorials. It’s sick, twisted, NSFW (unless you work with a bunch of truckers), and it’s a legitimate viral hit. Here’s the proof:
- Over 2,000,000 combined views on YouTube alone for his 4 tutorials since December 21st, 2007. This doesn’t include views for tutorials uploaded to various other sites across the Internet.
- A search for “you suck at photoshop” reveals about 361,000 results on Google.
- Diggs: Episode 1: 3,278 / Episode 2: (not Dugg, for some reason??) / Episode 3: 2,946 / Episode 4: 3,403
- 18,400 results from Digg.com in a site search for “You Suck At Photoshop”
- A huge spike in traffic for MyDamnChannel.com, according to Alexa.com – a peak rank of 14,828 yesterday, up from a previous high of approximately 40,000.
While Scott Kelby’s PhotoShopUser TV has a more loyal and professional following, You Suck At Photoshop has reeled in a wider audience. However, Donnie’s off-color jokes and R-rated language makes this one heck of a dilemma for marketers. I think most marketing people would want to sponsor him, but would likely get a lot of complaints from customers and management.
So naturally, two questions arise: Do you love or hate these videos? (I don’t think there’s any fence-sitting on this one), and would you support a company that sponsors these videos?