After speaking with Leonard Brody about his current company, NowPublic, I was fascinated. He told me that they are nearing 88,000 reporters in 3,500 cities from 140 countries across the world. That’s a great achievement for the Canadian company that helped pioneer citizen journalism just 2 years ago! (The Globe and Mail reported that there were just 15,000 reporters 9 months ago!)
Leonard had two great comments regarding his company. The first was a BHAG (Big Hairy Audacious Goal) and mission statement all rolled into one: “We are the next generation Reuters”. The second was more visionary: “NowPublic’s crowd will break the news – CNN will analyze it”. Developing simple, yet powerful statements like these for your company provides both clarity and motivation for everyone involved.
However, the big lesson learned from iStockphoto is that the crowd can surprise you. Sure, you have a vision for what they can achieve, but somehow, they manage to go above and beyond. Conventional thinking is, if you’re competing on price, you can only expect so much quality, right? Wrong: check out NowPublic’s report on this web 2.0 story: Facebook acknowledges Arab LBTG ban hoax. Not earth-shattering, but not covered anywhere else in detail – and I think it’s an indicator of things to come: 1) Up-to-the-minute reporting on topics the mainstream press doesn’t understand or isn’t interested in; 2) In-depth reporting and analysis by passionate people who are subject matter experts.
So, if NowPublic can sign up enough reporters, it’s possible that they can break news faster than the big news organizations can. If they can sign up enough experts, the same experts that the big news organizations interview during analysis of the news, then watch out CNN . . .